- One of three specially crafted models on private showcase
- In celebration of Maserati Fuoriserie program, empowering owners to express their personal creativity
- Marks first glimpse at Grecale locally
Melbourne, Australia, 11 August 2022 – Three highly customised Maserati models have arrived in Australia for a series of VIP previews, in celebration of growing local interest in Maserati Fuoriserie, the global personalisation program that empowers owners to tailor a Maserati to their distinctive character and expansive desires.
The special models on private showcase locally – Grecale Fuoriserie Mission from Mars, Levante Fuoriserie and Ghibli Trofeo Fuoriserie – offer a window into Maserati Fuoriserie. Available to clientele in Australia, owners can realise their own distinctive one-of-a-kind Maserati in collaboration with the marque’s expert design team in Modena, Italy.
“Fuoriserie elevates the relationship between Maserati and its family of owners to an even greater, more personal level,” said Grant Barling, General Manager, Maserati Australia. “We feel privileged to offer our customers an even greater opportunity to individualise their vehicle. We’re seeing growing interest from clientele in the Fuoriserie program – it allows them to express themselves even more boldly, confidently and in a genuinely bespoke manner.”
All Maserati owners have a wide choice of colours and accoutrements, such as carbon fibre options and interior treatments, through to wheel size and style to select from. Maserati Fuoriserie builds on this already high level of personalisation by offering full access to the artisans of Maserati’s design studio in Italy.
Maserati Fuoriserie empowers customers to unleash their audacity and set their own rules through an array of bespoke colour combinations and design concepts. As a metaphoric blank slate, individual customers are given the opportunity to take on the stance of trendsetter and express their personal creativity. The connection between the vision and fascination of the owner can be fully realised through the tailoring capabilities brought by Fuoriserie, with resulting models evoking feelings and emotions.
“We are thrilled to showcase to our customers three specially-crafted models that demonstrate the vast possibilities offered by Fuoriserie – the only limit is your imagination,” added Barling.
The Grecale Fuoriserie Mission from Mars customises the forthcoming Grecale SUV to the absolute limit. A special textured metallic is paint inspired by mineral dust and metal erosion is used on components inside and out. The exteriors are painted in Galactic Orange, a Fuoriserie interpretation of the bodywork in a multi-layered colour. Its highly-liquid base is reminiscent of molten metal, on top of an intense, futuristic and almost frosted orange-red resin.
The exterior is enhanced by special grey-tyred Vortex wheels that mimic the displacement of air when travelling at speed. The badges are specific and the Trident on the C-pillar merges into the bodywork, giving it a 2-D aspect, in larger proportions than usual. The design of the Trident logo has been revisited with a glitch effect, both symbolising the rhythm of the waves and information incoming from outer space and recalling the feeling of movement at very high speed. The mirror effect is similar to a solar lens, here embedded in the dark orange of the bodywork. An impressive 12.3” screen, the largest ever seen in a Maserati, bestows the dashboard while a special ‘star chart’ graces the ceiling.
Accompanying the Grecale Fuoriserie Mission from Mars on its local voyage, the Levante Fuoriserie and Ghibli Trofeo Fuoriserie are interpretations adorned with unique design elements and combinations to inspire audacious, fearless expressionism.
The Ghibli Trofeo Fuoriserie boasts a Blu Inchiostro exterior, harking back to the heritage of Maserati – blue being a primary colour for Bologna, the city where Maserati was founded in 1914. The vehicle is matched with a Couio Tan Pieno Fiore leather interior, further impressing the vehicle’s Italian roots adding true class and elegance. While the Ghibli Trofeo Fuoriserie appeals to a more traditional Maserati buyer, the Levante Fuoriserie is designed with a new generation of buyer in mind – those who are emboldened to stand out from the crowd. Its exuberant, vivacious design incorporates Urban Green exterior paintwork with intricate hints of deep, metallic gold that come alive when drenched in sunlight. The three vehicles together highlight the beauty of the Fuoriserie program, catering to all tastes.
“We anticipate demand for the Fuoriserie program will continue to grow in Australia, as our clientele increasingly seek curated craftsmanship that align with their values, passions and lifestyle. The artisans at Maserati’s Modena design studio are highly-curious creatures, who will only finalise a design when the client’s adoration and excitement is not only achieved but exceeded. Due to the intricacies of some requests, we have clientele collaborate with the Fuoriserie team anywhere between one month to several months before designs are progressed into production. The design team are dedicated to perfecting every element to achieve the client’s vision,” added Barling.
The three Fuoriserie vehicles have a fleeting visit in Australia before continuing a voyage around Asia Pacific.
Our access to the Grecale Fuoriserie Mission from Mars represents the first preview of Grecale locally, globally announced in March 2022. Local pricing and timings for first customer deliveries of Grecale in Australia will be confirmed in coming months.
Maserati produces a complete range of unique cars, immediately recognisable by their extraordinary personality. Thanks to their style, technology and innately exclusive character, they delight the most discerning, demanding tastes and have always been a reference point for the global automotive industry. A tradition of successful cars, each of them redefining what makes an Italian sports car in terms of design, performance, comfort, elegance and safety, currently available in more than seventy markets internationally. Ambassadors of this heritage are the Quattroporte flagship, the Ghibli sports sedan, the Levante, the first SUV made by Maserati, and the Grecale, the all-new “everyday exceptional” SUV, all models characterised by the use of the highest quality materials and excellent technical solutions. Ghibli, Levante and Grecale are also available in hybrid versions. A complete range, equipped with 4-cylinder hybrid powertrains, V6 petrol and V8 petrol, with rear-wheel and four-wheel drive, embodying the performance DNA of the Trident Brand. The top-of-the-range are the MC20 super sports car and the MC20 Cielo Spyder, powered by the ground-breaking Nettuno V6 engine, incorporating F1-derived technologies available in the power unit of a standard production car for the first time.
For further information:
Maserati team at DEC PR via firstname.lastname@example.org
Oliver Peagam – Ateco Group PR Consultant – email@example.com