FRONT AND BACK, THE 2019 RAM 1500 LARAMIE IS UNMISTAKABLE

March 20, 2019
Posted in RAM
March 20, 2019 cp-ateco

As if its imposing presence on the road and the inimitable rumble of its 5.7 litre Hemi V8 engine was not enough, the 2019 RAM 1500 Laramie will be unmistakable on Australian roads thanks to its new grille and 30 cm high raised chrome badging on the tailgate.

The new ‘high viz’ RAM badging for the 1500 Laramie is the most obvious change to the RAM 1500 model since its launch last year. The RAM 1500 Express has also gained a new reversing camera and the Trailer Brake Control.

“Since its launch last year the RAM 1500 has proven to be the outstanding success for RAM in Australia that we expected, a point proven in February by the Australian production line achieving more than 200 vehicles re-manufactured in a month for the first time,” says Alex Stewart, General Manager of RAM Trucks Australia. “More of a surprise has been the number of people wanting the luxurious top of the range specification of the 1500 Laramie matched to aftermarket performance features such as the sport bonnet and the sports exhaust. In response to this demand we have moved from the tradition RAM ‘crosshair’ grille to the chrome grille with the word RAM emblazoned across its front. Given the performance of the Hemi V8, many people’s first sight of a RAM 1500 will be as it goes past them so, once again, there is no mistaking the RAM 1500, it now has RAM adorning the tailgate in 30 cm high raised chrome lettering.”

The RAM 2500 Laramie now also has the new chrome grille with the word RAM emblazoned across its front RAM as well as embellishing its tailgate in 30 cm high lettering.

Fully factory-supported and backed by 37 RAM dealers across Australia, the RAM range sets new benchmarks for performance and ability while the remanufacturing process in Melbourne is a major source of employment in automotive engineering, design and production excellence both for the RAM Trucks Australian production facility and the Australian component companies that keep the factory supplied with Australian made parts.

Every RAM truck is built specifically for the Australian market with a host of features and equipment from rear lights to the audio system. They are then shipped to Melbourne where they are remanufactured to right hand drive in a factory-approved process that ensures that they have the quality and consistency of the original left hand drive vehicle.

Leading the charge for RAM is the 1500 which at an opening recommended retail price of $79,950 plus statutory charges, dealer costs and delivery places it squarely amongst the Australia Ute market but with decisive advantages from its considerably larger interior and load tray, its market leading towing capacity of up to 4.5 tonnes, a choice of axle ratios and unique options such as the versatile RamBox® Cargo Management System. Not to mention the performance offered by the standard 291 kW Hemi V8 engine matched to an eight-speed gearbox.

Other utes claim performance – The Hemi 291 kW V8 RAM 1500 delivers

Under the bonnet of the RAM 1500 is a legend. The Hemi name comes from its hemispherical combustion chambers which gives an efficient combustion chamber with an excellent surface-to-volume ratio, with minimal heat loss to the head, and allows for two large valves. It was first developed for the P-47 Thunderbolt fighter aircraft and M47 Patton battle tank before finding its way under the bonnet of a whole raft American muscle and motorsport cars.

The latest Hemi continues to power racing cars and muscle cars, as well as the RAM 1500 and matches the timeless Hemi design with the latest technology including a coil-on-plug distributorless ignition system, Variable valve timing (VVT) and two spark plugs per cylinder to shorten flame travel leading to more consistent combustion and reduced emissions. Its also now a smart engine to save fuel with Multi-Displacement System (MDS) is used in some versions which can shut off two cylinders on each bank under light load to improve fuel economy. The engine bay also features active grille shutters, which only allow the right amount of cool air to enter engine bay. This means more consistent engine temperatures, faster warm up from cold starts and less aerodynamic drag.

When the active grille shutters are closed, airflow is redirected over and around the front of the truck, enhancing aerodynamic performance rather than creating turbulence in the engine compartment. Engine coolant temperature and vehicle speed determine shutter position. The shutters remain closed when less engine cooling is required, and aerodynamic drag is most significant; the system will open the shutters when the truck’s cooling demands require additional airflow, for example traveling up a hill or pulling a trailer in high-temperature environments.

Behind the wheel of the Hemi power RAM 1500 this translates into effortless performance that, thanks to its eight-speed gearbox, is delivered smoothly and efficiently, all the while accompanied by the emotive V8 burble.

Owners will appreciate an innovative rotary e-shift dial for RAM 1500 trucks that controls the TorqueFlite eight-speed transmission that replaces both column and floor shifters. The exclusive rotary e-shift dial enables intuitive operation with a direct and confident feel, even with gloves on. The convenient, dash-mounted, easy-to-understand and operate system provides total control of the sophisticated eight-speed transmission and is Ram Truck’s innovative approach to electronic shifters. This new design allows quick blind-shift transitions from “Reverse” to “Drive” when towing or navigating out of mud, snow or busy parking lots and crowded worksites. The new rotary e-shift dial also yields space for more functional and usable storage in the console.

The Ram 1500 features electric power steering (EPS). By using an electric motor to power the truck’s rack and pinion steering system, the engine is relieved from the task of a constantly turning a hydraulic pump, improving fuel efficiency up to 1.8 percent and adding 5 horsepower. Also, the introduction of EPS reduces complexity by removing the previous hydraulic pump, high-pressure hydraulic hoses and cooling apparatus. This greatly streamlines manufacturing and maintenance. With EPS, each Ram 1500 model can be specifically calibrated to optimize steering effort and precision regardless of body or powertrain configuration. Additionally, EPS senses constant input from the driver, for example a crown in the road, and compensates for improved comfort.

The RAM 1500 – Built to tow to the max!

The RAM 1500 is, quite simply, built to tow, with a range of features that combine to make it uniquely capable and safe.

Uniquely in this market sector, the RAM 1500 is available with a choice of two axle ratios. In addition to the 3.92 ratio fitted to the Express and RAM 1500 Black Pack as standard, the 1500 Laramie offers the additional choice of a 3.21 ratio which makes for improved fuel consumption and reduced emissions. It is the ideal choice for the owner who is not planning to take the RAM 1500’s impressive towing capabilities to the maximum.

But this unique feature is just the start of the RAM 1500’s towing features. In addition to the usual swath of electronic safety features, the RAM 1500 adds Trailer Sway Control, Ready Alert Braking and Trailer Brake Control.

Trailer Sway Control does what it says – it works to counter one of the most common problems with towing, a traying weaving behind the tow car. Using sophisticated electronics combined with the RAM 1500’s brakes, it detects and counters a trailer swaying and pulls it back in line behind the RAM 1500, allowing the driver to maintain full control.

Ready Alert Braking has two functions, first if the driver suddenly takes their foot off the accelerator, the brake system pumps up the brakes ready to provide maximum braking performance in the time it takes the driver to move their foot from accelerator to brake pedal. Additionally, in the Laramie, when the automatic rain sensing wipers are activated by rain the Ready Alert Braking system moves the brake pads slight closer to brake disks so that they sweep any water off their surface to ensure maximum, instant braking ability.

The RAM 1500 also has slider controls on the dashboard to control the electric brakes on a trailer or caravan. These also bring up a choice of two readouts on the display screen in the instrument cluster to inform the driver exactly what setting the trailer’s brakes are set.

A not inconsiderable part of the RAM 1500’s excellent towing ability is built on the foundations of its advanced separate chassis and sophisticated suspension which is mounted on it.

The front rails are 20 per cent stronger thanks to the use of high-strength steel while portions of the frame are hydroformed for dimensional accuracy (hydroforming reduces the amount of welding that leads to distortion), and side rails are fully boxed for both strength and durability. The front frame section incorporates advanced, high-strength steel that maintains overall strength and durability and to further reduce improve noise, vibration and harshness (NVH), new larger body mounts are located on the front frame rails and at the C-pillar.

All of this ability provides the RAM 1500 with capability to offer a class leading maximum braked towing capacity of 4.5 tonnes with 70 mm tow ball in the RAM 1500 Express, the RAM 1500 Black Pack and the RAM 1500 Laramie with the 3.92 axle. The maximum gross combination mass is a mighty 7.2 tonnes with the 3.92 axle and a still hefty 6.2 tonnes with the 3.21 axle. Needless to say, a heavy-duty tow bar is standard on all RAM 1500 versions, as is a 12 pin towing harness plug.

The Ram 1500 uses an exclusive multi-link, coil-spring rear suspension and this innovative rear suspension provides improved ride and handling characteristics with no loss of capability. A coil-spring design centralizes and absorbs bumps and impacts, while reducing the amount of friction in the spring system and it is some 20 kilos lighter than a leaf-spring configuration.

The front independent suspension combines upper control arms, aluminium lower control arms and retuned geometry with coil springs for improved responsiveness and handling while robust ball joints on the front suspension yield greater durability and are engineered with improved sealing methods.

Four-wheel disc brakes are standard on all Ram 1500 Truck models. The front rotors measure 13.2 inches (336 mm) in diameter and are clamped with dual-piston calipers, while rear rotors are 13.8 inches (352 mm) and utilize single-piston calipers. ABS brakes lead a whole phalanx of electric chassis assistance packages that reduce the chances of a road accidents by a significant margin.

The RAM 1500 is the latest in a long line of Pick-up Trucks that have become legends in North America, but it has taken Australian expertise to make the RAM 1500 fully available in Australia. The right-hand drive RAM 1500 has been designed and developed in Australia and refined for Australian requirements. It is built in North America and then remanufactured on a brand-new state of the art production line in Melbourne. This process means production quality and consistency. An Australian market RAM 1500 is built specifically for this market, imported by the factory appointed distributor, remanufactured to right hand drive in Melbourne and then sold through a nationwide dealer network.

The RAM 1500 is backed by a three year/100,000 km warranty with roadside assistance and requires a service every 12 months or 12,000 km.

The RAM 1500 – ready for Australia

“Our aim has always been that, so far as the customer is concerned, buying and owning a RAM, be it the new 1500 or its heavy-duty brother, the 2500, should be absolutely no different from buying any other mainstream vehicle,” says Alex Stewart, General Manager of RAM Trucks Australia. “This means everything from production line quality and consistency of product, to a national dealer network, a factory supported warranty, through to back up of a full parts and accessory warehouses in Sydney and Auckland that can deliver parts to anywhere in the country within 24 hours.”

“The RAM 1500 resets the ability, value and style benchmarks for the Australian Ute market,” says Mr Stewart. “The 1500 is now having the same dramatic effect on RAM sales in Australia as it has done in the USA, where the RAM brand has enjoyed eight years of consecutive growth. There can be little doubt that the 1500 is making RAM a significant player in the top end of the Australian Ute market.”

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